Remember Pink Oil Moisturizer? If you don't want to give away your age, you don't have to answer out loud. We won't tell. *wink wink* But Luster's is getting a makeover and a new face to launch the new line. Keyshia Cole is the new celebrity endorser for the Pink Brand Smooth Touch line of hair care products by Luster's. Cole is a platinum-selling R&B recording artist and reality television star. The folks at Luster says she represents the kind of woman who will Smooth Touch products when they hit store shelves later this Summer. She showed up for an impromtu performance at the launch of the new line last week.